The decarbonisation of concrete is facing a gap between ambition and adoption. Many companies want to use lower carbon concrete, but innovators often struggle to scale and meet the demand.
Innovate UK's Advance Market Commitment brings buyers and suppliers together to help address this structural issue. It provides existing and new lower carbon solutions a clearer pathway into real projects, reducing the hesitancy that can stall progress.
Through ConcreteZero, members are already setting clear reduction targets, pushing for lower carbon mixes, reviewing specifications and demonstrating that demand is increasing. Companies are ready to act, but they need confidence that viable supply will follow. The AMC helps bring innovative solutions to market and shows potential suppliers that the demand is there.
ConcreteZero sees this approach not only as welcome but necessary if the sector wants to accelerate at the scale and pace that is needed.
"Innovation only delivers impact when industry is ready to adopt it. ConcreteZero members are showing that the demand is there, and the Advance Market Commitment helps ensure the supply side can establish itself and scale in step with that demand. It’s a practical way to close the gap between promising low carbon concrete technologies and widespread deployment. This is exactly the kind of collaboration we need to accelerate progress across the sector."
Nia Bell, Senior Manager - ConcreteZero