This week, the UK Government launched a new EV marketing campaign ("Get that electric feeling") across TV, radio and digital outlets, encouraging drivers to make the switch to electric when they purchase their next car. Full release here.
Last year, EV100 members including BT/Openreach, Mitie, OVO, Zenith and Grundfos urged the Government to "inspire the nation on EVs" – in a Climate Group campaign to instigate a much bigger perception shift in the publication.
Commenting on the launch of the campaign, Dominic Phinn, our Head of Transport, said:
"The UK has positioned itself as a frontrunner in a fiercely competitive global race towards clean road transport. But myths and misinformation are holding the nation back from taking the next leap.
“Major UK businesses, like members of our EV100 network, have been leading on fleet electrification, but are warning that a much bigger perception shift in the population is now needed for them to keep driving the transition.
“The Government’s new EV marketing campaign is a very welcome step towards galvanising the public around smarter, cheaper, and cleaner road transport that benefits all."
For additional commentary or interview requests, please get in touch with Daniel kramb on dkramb@climategroup.org.